Past actual outcomes should determine who your company chooses as litigation counsel. Jeff Carr breaks it down this way:
“Effectiveness — was customer objective not met, met, or exceeded?
“Efficiency — was actual below or above agreed budget?
“Experience — Customer’s [satisfaction] with team?”
The legal profession — both in-house and in law firms — tends to skip the nuts-and-bolts due diligence required to understand such effectiveness, efficiency, and customer experience. It defaults instead to a loose proxy for these specifics: law firm reputation. Continue reading